Marketing Specialist job description
Cloutra team · Last updated October 12, 2026
A marketing specialist plans and runs campaigns that promote a company's products or services and bring in new customers. Use this marketing specialist job description template to attract qualified candidates, and adjust the duties and requirements to fit your company.
Marketing Specialist responsibilities include:
- Planning and running marketing campaigns
- Creating content for web, email and social media
- Measuring results and reporting on performance
Job brief
We are looking for a Marketing Specialist to plan and carry out campaigns that raise awareness of our brand and bring us new customers.
In this role you will create content, manage our email, social media and advertising channels, research our market and track how each campaign performs. You will work closely with the marketing team, with sales and with outside agencies and vendors.
To succeed, you should write well, be comfortable with marketing tools and data, and be able to manage several projects at once without losing track of the details.
Responsibilities
- Plan and run marketing campaigns across email, social media, search and paid advertising
- Write and edit content for the website, blog, emails, ads and sales materials
- Manage the company's social media accounts and respond to followers
- Research the market, customers and competitors
- Update website content and improve it for search engines
- Track campaign results and report on what worked and what did not
- Coordinate with designers, agencies and vendors to produce marketing materials
- Help plan and promote events, webinars and trade shows
- Work with the sales team on lead generation and follow-up
- Keep all materials consistent with the brand guidelines and the marketing budget
Requirements and skills
- Proven experience as a Marketing Specialist or in a similar marketing role
- Good understanding of digital marketing channels, including email, social media, search and paid ads
- Strong writing and editing skills
- Hands-on experience with marketing automation, analytics and CRM tools
- Ability to read campaign data and turn it into practical next steps
- Good organization and the ability to manage several projects and deadlines
- Creativity and a good eye for design and messaging
- Degree in marketing, communications or a related field, or equivalent experience
Hiring a marketing specialist?
Paste this job description into Cloutra. Its agents score every resume against it, run the first-round interview with each candidate, and write up the evidence. You review it and decide.
Frequently asked questions
What does a marketing specialist do?
A marketing specialist plans, creates and runs marketing campaigns, produces content for different channels, and measures how well that work brings in interest and customers.
What are the duties and responsibilities of a marketing specialist?
Typical duties include running email, social media and advertising campaigns, writing content, researching the market, updating the website, tracking results, coordinating with agencies and designers, and supporting events and the sales team.
What makes a good marketing specialist?
A good marketing specialist combines creativity with a head for data, writes clearly, understands the customer, stays organized across many projects, and learns from the results of each campaign.
Who does a marketing specialist work with?
Marketing specialists usually report to a marketing manager or marketing director. They work with the rest of the marketing team, with sales and product teams, and with designers, agencies and other outside vendors.