Sales Representative job description
Cloutra team · Last updated October 12, 2026
A sales representative finds potential customers, shows them how a product or service can help, and closes deals. Use this sales representative job description template to attract qualified candidates, and adjust the duties and requirements to fit your company.
Sales Representative responsibilities include:
- Finding and contacting potential customers
- Presenting products and negotiating deals
- Managing a sales pipeline and meeting sales targets
Job brief
We are looking for a Sales Representative to find new customers, build relationships with them and grow our revenue.
In this role you will research and contact prospects, learn what they need, present our products and guide them through to a signed deal. You will keep your pipeline up to date in our CRM and work with marketing and customer support so that new customers get off to a good start.
To succeed, you should be a confident communicator, a good listener and persistent in following up, with a clear record of meeting sales goals.
Responsibilities
- Find new prospects through research, referrals, calls, emails and events
- Qualify leads and learn about their needs, budget and timeline
- Present and demonstrate products or services to potential customers
- Prepare quotes and proposals
- Negotiate terms and close deals
- Follow up with prospects and move them through the sales pipeline
- Keep contacts, activities and deals up to date in the CRM
- Meet or exceed monthly and quarterly sales targets
- Stay in touch with existing customers to find renewal and upsell opportunities
- Share customer feedback and market information with sales, marketing and product teams
Requirements and skills
- Proven experience as a Sales Representative or in a similar sales role
- Track record of meeting or exceeding sales targets
- Clear and persuasive written and spoken communication
- Strong listening and negotiation skills
- Experience with CRM software
- Good organization and time management
- Persistence and the ability to handle rejection
- Degree in business, marketing or a related field, or equivalent experience
Hiring a sales representative?
Paste this job description into Cloutra. Its agents score every resume against it, run the first-round interview with each candidate, and write up the evidence. You review it and decide.
Frequently asked questions
What does a sales representative do?
A sales representative finds potential customers, learns what they need, presents the company's products or services and works to close the sale.
What are the duties and responsibilities of a sales representative?
Typical duties include prospecting, qualifying leads, giving presentations and demos, preparing proposals, negotiating and closing deals, updating the CRM and keeping in touch with existing customers.
What makes a good sales representative?
A good sales representative listens well, understands the product and the customer's problem, follows up consistently, handles rejection without losing motivation and is honest about what the product can do.
Who does a sales representative work with?
Sales representatives usually report to a sales manager or head of sales. They work with other sales staff, marketing, customer support and product teams, and directly with prospects and customers.